Sprite

Introduction · The Slogan · History · Brand Portfolio  

Introduction

• Type :Soft-Drink
• Manufacturer :The Coca-Cola Company
• Country of origin :Germany
• Introduced in 1961 :Colour
• Transparent :Flavour Bitter Lemon
• Citrus Grapefruit :Citrus, Lemon and Lemon-Lime
• Variants See :Brand portfolio
• Related products:7-Up, Sierra Mist, Mountain Dew

Sprite is a transparent, lemon-lime flavored, caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United States in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Lithiated Lemon" in 1929. It comes in a primarily silver, green, and blue can or a green translucent bottle with a primarily green and blue label. In 1978 Sprite became the market leader position in the lemon soda category. Sprite is very popular in Canada as well, the annual sales rate of sprite in Canada is 15 million per year.

Sprite became popular in marketing in the 1960s through 1970s when they started making advertisements for the soda pop which was soon references in songs. Sprite also became popular through the late 1970s through early 1980s. When they made slogan ads for the pop. In the late 1980s Sprite became popular through the teenage group.

During the 1990s the soda starting to be featuring in TV and Radio Ads. In 2000 Sprite commissioned Temper to design a can which saw the design on 300 million cans across Europe. During 2007 the company changed its logo, then again in 2009.

The Slogan

• 1960s and 1970s :"Taste Its Tingling Tartness," "Naturally Tart," and "It's a Natural!"
• early 1980s :"Great Lymon Taste makes it Sprite"
• 1980s :"I Like the Sprite in You"
• 1994 :"Obey Your Thirst"
• 2007 :"Obey"

History

• Sprite was introduced to the United States in 1961 to compete against 7 Up.
• Early magazine advertisements promoted it as a somewhat sophisticated, tart and not-too-sweet drink mixer, to be used (similar to tonic water or ginger ale) with alcoholic beverages such as Whiskey and Vodka.
• In the 1980s, many years after Sprite's introduction, Coke pressured its large bottlers that distributed 7 Up to replace the soda with the Coca-Cola product.
• In a large part due to the strength of the Coca-Cola system of bottlers, Sprite finally became the leader position in the lemon soda category in 1978